I read this book a few months back. Truth is, I skimmed it and then went back and read it cover to cover more deeply two weeks ago. Content Marketing is on the rise and our readers and I want to know everything about what it can do for our website’s, business opportunity promotion and to share that information with our readers who own business opportunities.
You will love this book if you need to know the how to get started Content Marketing and not make the rookie mistakes many make. If you follow his Principles that are clearly defined in the book you will be in better shape than most of your competition!
“No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth,” said Epic Contact Marketing. “Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in this book. We need to be epic with our content marketing, focusing more on our customers and less on our products; to sell more, we need to be marketing our products less.
So what is this thing that the author calls “epic content marketing”?
- Your content must fill an unmet need or answer a question for your customer
- You must deliver your content consistently
- Your content needs to be written in your voice, preferably with some humor
- You need to express an opinion rather than giving a balanced history report
- You must avoid sales speak, as it destroys the value of your content
The book goes on to describe how to identify and define your content niche and content marketing mission statement, how to create an editorial calendar and manage the content creation process, different content types and content assets, how to use social media in marketing your stories, other content promotion techniques, and how to measure the impact of your content marketing initiatives,” said John Gibbs in his review.
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