For entrepreneurs planning on starting their own businesses, it’s always helpful to learn from other small businesses that have faced the typical trials and tribulations and eventually achieved success.
In her article on Entrepreneur, Katherine Shappley provides 4 tips from small businesses that are doing it right:
Learn from and connect with other businesses.
“Visit your competition and introduce yourself. Nurture and develop a good relationship with them. Refer customers to them, as well. It’s give-and-take and there really is enough to go around. Don’t be afraid to ask them for help or advice.” – Kay Martinovic, Kay’s Designer Consignment, Ormond Beach, FL
“We would often say to ourselves ‘If you build it, they will come!’ We built a beautiful place with a delicious menu offering, but they did not come. We had a website and social media accounts, but no real budget or strategy to promote our business. We turned to Facebook, started promoting posts and saw results immediately. We have not stopped promoting posts and creating marketing campaigns on Facebook since then. If you have not already done so, create a Facebook Page and learn how to use their marketing tools with their online training program called Blueprint; you will set yourself in a path to grow your business, really fast.” – Manuel Bucio, Razpachos, Chicago, IL
Prioritize quality over quantity.
“It’s important to plan out your Facebook posts and activity. It’s not a good practice to take a bunch of pictures one day and post them all. One thought out, strategic, well branded post a day or a few times a week is so much better than posting 10 pictures in one day without a strategy.” – Julie Walton Garland, Walton’s Antique Jewelry, Franklin, TN
Follow your dreams.
“Identify what your true motivation is for starting your business or for pursuing your particular path in life. Then study it, dream it, live it, and most importantly, never lose sight of it. And always, always, always pursue with passion, desire, and the most definiteness of purpose.” – Jonah Sandler, Scene75 Entertainment, Dayton, OH
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