Dominic Campasano, president of HTDI Financial since its inception in 2004, shares his vast experience and advice in an interview with BusinessOpportunity.com:
How does someone know if they have what it takes to own their own business?
The first thing someone needs to do is know if they have the drive and motivation to be a success. If you do not want to work…and work hard, then you’re probably better off not running your own business because you will just be another failure statistic.
What was the biggest challenge you faced in your first six months in business? How did you meet that challenge?
Not having enough hours in the day to do all the things I wanted to do (that’s still a problem). However, back in the first six months, I pulled a lot of 20-24 hour days making sure everything was set up and working right.
What do you think is the greatest challenge facing business owners today and why? Any suggestions for how to address those challenges?
(The current) economy can be a hard challenge, along with getting people motivated and wanting to buy from you. The key is to continue to do proper follow-up and never give up as a whole while developing the skill to know when to take a pass on a bunk lead and then follow up with better quality people instead.
What would you say is the one thing that new business owners forget about or overlook when they’re just planning/starting out?
Most business owners overlook the fact that you have to work to be successful. I talk to hundreds of business owners each month and some have the wrong vehicle but the right motivation. Others might just be looking to hire people to do the work so they can sit back and make a bunch of money. These combinations rarely ever work.
What marketing strategies have you found to be most successful in growing your business?
Secure your first customer. Then ask this new, hopefully happy, customer to refer two or three other people just like himself or herself for your services.
What is it about the business/industry you are in that made it so attractive to you?
It would have to be helping so many consumers get into a better credit picture and changing many lives. Great, honest money; and every day is a new, exciting day.
What is your favorite motto and/or quote when it comes to business?
“It’s called work for a reason.”
After nearly a decade of service in the United States Air Force, Dominic Campasano transferred his honorable, “go-to guy” characteristics to the credit restoration industry. Recognizing the importance of the industry and its need for an ethical company, Dominic founded HTDI Financial in 2004. His company developed the HTDI Tracker, a credit repair software application that is the most widely used credit repair business solution within the professional credit repair industry today.