When it comes to growing a small business, marketing strategy is essential. Celine Roque provides 10 Best Small Business Marketing Strategies for 2018.
Here are 5 of them:
- Email Marketing
This strategy is suitable for small businesses because of the minimal cost — usually, you only need to pay for the email marketing software — and the high returns. Email marketing is the strategy that delivers one of the highest returns on investment (ROI), even more than social media or direct mail.
- Content Marketing
Content marketing aims to reach your target audience through informational or entertaining content. The idea is that when your target audience is attracted by this content, they’ll learn about your business as a result. By complementing your content marketing strategy with more direct approaches like email marketing or advertising, you’ll be able to ensure that your branding efforts also help your sales efforts.
For businesses, blogging means regularly posting new updates to your blog or website. Although blogging is technically part of content marketing, it often requires a separate plan since it’s a recurring project. Blogs need to be updated regularly, unlike whitepapers, case studies, or your “About Us” page.
Because you regularly post new content on your blog, it’s typically best for building brand awareness, recall, and loyalty.
- Social Media Marketing
Using sites like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest to market your business means that you’re using social media marketing. With social media marketing, you can include photos, graphics, video, sound, and emojis in your social media posts, which is great for expressing your brand values in a variety of ways.
- Pay-Per-Click Advertising
Pay per click (PPC) advertising is simply a form of online advertising where you pay for the clicks you get on an online ad. Usually, these are the ads you see when you type a keyword into a search engine and look at the results. Google Adwords and Bing Ads are two examples of networks that allow businesses to buy PPC ads. The success of your PPC ads relies on choosing the right keywords, bidding the right amount, and having high-converting copy.
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