The New Rules of Lead Generation by David T. Scott was I have to admit a gift and in truth I put off reading it because I was working on more SEO related tasks, email marketing for lead generation and some other business opportunity related tasks.
Further, I was reading last month’s Book-of-the-Month… Evergreen and reading the month’s prior Book-of-the-Month BOOK OF THE MONTH… Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Who knew had I read the book before starting my SEO campaign knowing what I learned from this book could have saved me some time in that niche as well.  The New Rules of Lead Generation can change the way you generate leads for business opportunities or any opportunity to be honest.  In theory you could apply the tactics to almost any type of business that needs leads generated for them.

“Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In “The New Rules of Lead Generation“, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed,” says Amazon.

My take on February’s BOOK OF THE MONTH… The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI is that you really need to have read a few Lead Generation Basics 101 books to fully understand and appreciate the book.  In addition, it would be easier to deploy the concepts and ideas in the book if you had the basics down first and then try some more advanced lead generation marketing.

Carpe Diem My Friends