There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign.

The top level lists all of the routes that can drive traffic to your site.

In the middle, it shows how traffic is driven to the site. Then the data is tracked and analyzed to optimize conversion of traffic into leads.

The lower level shows to processes:
1. The data evaluation (explained in the middle section)
2. The integration of converting leads into customers, which is also known as the integration of marketing to sales.

Taking these parts and piecing them together into one campaign will create a more effective process of optimizing your lead generation efforts. You can use them whether you want to start a beauty business, start a vending machine business. or pretty well any other business venture you are investigating.