There are multiple online channels you can use to generate leads, but what exactly are the avenues you can take. This info graph illustrates the varies channels you can implement to create one seamless lead generation campaign.
The top level lists all of the routes that can drive traffic to your site.
The lower level shows to processes:
1. The data evaluation (explained in the middle section)
2. The integration of converting leads into customers, which is also know as the integration of marketing to sales.
Taking these parts and piecing them together into one campaign will create a more effective process of optimizing your lead generation efforts.