Advertising programs, and especially lead generation programs, take time to develop. In some cases, you need to be committed for a long period of time to determine how it develops before drawing conclusions in terms of its efficacy.
For over two years now, I’ve discovered while working in the Business Opportunity and Small Franchise market sector, that most people aren’t necessarily ready to immediately start a business when submitting a request for more information from an advertiser. In addition, many are requesting information from far more than just one program. People can be exploring options ranging from home-based business opportunities to brick & mortars, and in some cases everything in between.
Often overlooked is the careful implementation of proper techniques required to close as many sales as possible. Here is a list of suggestions to keep your sales juices flowing and provide a drive to succeed on target:
- Follow-up with leads over a period of time via email, snail mail, and phone to refresh prospects.
- Employ technology and use an email auto-responder that gives the recipient the chance to opt out after receiving the information at any given time.
- When calling make sure to reference your name, your company name, what you do, how it will benefit them and if possible, the date & time they signed up to request additional information from your company.
- Offer specials or incentives to help close your prospects. This is a very useful tool that isn’t used nearly enough.
In the end, there is no magic formula to close more sales. However, staying in touch and “dripping” your prospects information over what many would consider an extended period of time will pay dividends down the road.
Developing a “relationship” and keeping the opportunity in their mind is key. Staying with your advertising programs and committing to the long haul over time will close more sales for you!
Carpe Diem My Friends!