I love a good free download and /or free tools to help with marketing and sales. These days it’s all about the leads. Leads, leads, leads and then if the funnel starts to fill it is the quality of said leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel beyond running ads and posting? They use content marketing.