Leading marketing cloud provider, Vocus, Inc. has just released the newest in its series of FREE guides aimed at helping business opportunity and other business owners gain “experience-based insights into the day-to-day management of marketing, social media and PR campaigns.”

This particular guide, titled “How to Track and Measure Social Media Marketing,” is designed for business opportunity and other business marketers who know that their ultimate success using social media lies in their ability to analyze, track and report results vis-à-vis their overall return on investment.

Topics covered in Vocus’ FREE Guide include:

• Essential social media metrics and KPIs

• Getting started with key Google Analytics features

• Attribution modeling to discover which actions lead to outcomes, and

• Metrics for Facebook, Twitter, Google+, LinkedIn and Pinterest.

The Guide also features how-tos, tips and tactics from experts like web metrics guru Marshall Sponder, SHIFT Communications’ Christopher Penn and Google’s Analytics “Evangelist” Justin Cutroni, and it’s FREE!

To download your FREE copy of Vocus’ guide on “How to Track and Measure Social Media Marketing,”click HERE now! Or, if you’d like to access any number of the company’s other FREE resource guides, click here on Download Vocus Guides FREE.