Launched last year by American Express two days after Thanksgiving, Small Business Saturday is designed to build support for small businesses by encouraging consumers to think small when buying big on the most popular shopping weekend of the year. It’s any small business owner’s “one-stop-shop for growing your holiday sales.”
Don’t believe it? Look no further than last year’s results, which speak for themselves. “Our goal was to build support for the locally owned and independent retailers that make up our communities,” said American Express OPEN’s Vice President for Brand, Marketing and Social Media Julie Fajgenbaum in a recent blog post. “While we had high hopes going into last year’s event, we were blown away by the results.” In fact, small businesses who actively participated in 2010 enjoyed an estimated 28 percent increase in sales as compared to the same day in 2009.
“Our mission is to help businesses do more business,” Fajgenbaum continued. “We believe small business growth is essential to the health of our economy―and that’s good for everyone.” Endorsing Fajgenbaum’s sentiments with more than just words this year are a number of giants in the online industry, including Facebook, Google and Twitter.
More specifically, these innovators and others like them are teaming with American Express to create a FREE toolkit that will help small business owners to not only make the most of Small Business Saturday 2011 but to capitalize on the resources and guidance it provides well into the future. In further articulating the goals of this year’s effort, Fajgenbaum said about last year’s event, “More than 130 advocacy groups demonstrated their support, as did more than 1 million people who ‘liked’ Small Business Saturday on Facebook. And more than 100,000 small businesses took advantage of the marketing materials and opportunities. This year,” she said, “we’re aiming higher.”
Small Business Owners who don’t want to miss out on this incredible marketing opportunity are encouraged to do the following: