The past two years have been a challenge for businesses in many different industries. From supply chain disruptions and staff shortages to lock downs and a move to remote work, dealing with these challenges meant putting other business investments and growth on hold.

Now that many businesses are returning to a new sense of normal for the first time since the start of the COVID-19 pandemic, the new year is a great time to start thinking about getting your growth and success back on track. Keep reading to learn three worthwhile business investments to make in 2022.

Invest in Your Current Employee Workforce

A combination of the COVID-19 pandemic, demands for higher wages and challenges in finding childcare has led to more than 4 million people leaving their jobs in September 2021 alone. This, coupled with low numbers of prospective employees in search of a job, has left businesses in many industries struggling to fill vital positions.

While it’s important for businesses to continue to strive to attract new employees, investing in your current workforce is often a smarter and more economical choice. Whether that means raising wages where possible or providing other incentives, like flexible work hours, childcare and access to mental health support during these challenging times, this is one investment that will pay off in saved time, money and stress on the rest of your employees.

Invest in Protection Services

Whether you have just a few employees or a few dozen, every time a member of your team logs onto the internet, you could be putting your company’s cybersecurity at risk. While nearly 90 percent of small businesses report feeling that they are at risk of a cyber attack, many lack the money and time necessary to invest in full professional IT help. Luckily, it is possible to protect your business on the web in other ways.

Norton 360 with LifeLock is a service that provides businesses and individuals with a number of cybersecurity features. From real-time threat protection to dedicated VPNs and backup storage, this service makes it easy to invest in protection services for your business at any stage in its growth. 

Continue to Invest in Social Media

If your business isn’t already investing heavily into social media marketing, now is the time to start. With more than 3.5 billion people using social media today, it’s one of the most effective ways to scale your potential customer base quickly and inexpensively, compared to other marketing methods.

Of course, effective social media marketing makes all the difference. Using the right platform to reach your target audience and honing content to attract views and encourage engagement are key to effectively using social media to grow your base.  If you’re been managing your own social media with lackluster results, make 2022 the year that you invest in quality social media marketing services to begin growing your potential customer base and increasing brand exposure.

Worthwhile Business Investments to Make in 2022

Whether your business was greatly impacted by the effects of the COVID-19 pandemic or not, 2022 is a great time to start making big moves to improve your bottom line and scale your company. From investing in your current workforce and protection services to continuing to invest in social media marketing, these three smart business investments can help your company succeed in 2022.