The Wall Street Journal announced this week that it is launching two new digital content offerings for its subscribers, one that will focus on the professional needs of entrepreneurs and the other on the interests of startups. Together, “The Accelerators” and “Startup Journal,” as they are respectively called, will provide many prospective and successful business opportunity, franchise and other small business owners with the news and information they crave most.

According to the Journal, “The Accelerators” is designed to “give subscribers a deeper, more practical understanding of startup culture and the thrills and challenges of starting new businesses.” “Startup Journal,” on the other hand, will focus primarily on such topics as funding, founders and entrepreneurship and serve as a central hub for startup-related information and stories from across the Journal’s extensive digital network.

Both “The Accelerators” and “Startup Journal” take their rightful place among several other digital offerings the Journal has established recently, including:

• “Wealth Management”—stories for and about financial advisors and their clients

• “Your Morning Script”—roundup and analysis of ever-changing traditional, social media and telecommunications, and

• “The Morning Jolt”—newsletter focused on the latest energy news and its impact on global markets.

To visit the Wall Street Journal’s “Startup Journal” and “The Accelerators,” please go to: https://wsj.com/startup and https://blogs.wsj.com/accelerators now.