4 Keys to Real Big Data Success

“According to a recent study, 81% of B2B Marketing and Sales professionals are using an insights-based approach as part of their strategy. These team of professionals commonly develop four types of insight-driven content, which are:

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• Anecdotal – content created in-house
• Authoritative – third party industry experts
• Current – company-generated research and surveys
• Visionary – focusing to the industry’s future and what’s next

However, there can be a disconnect between what sales and marketing view as effective.

Carpe Diem My Friends

SOURCE: TechProducts

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