“According to a recent study, 81% of B2B Marketing and Sales professionals are using an insights-based approach as part of their strategy. These team of professionals commonly develop four types of insight-driven content, which are:
• Anecdotal – content created in-house
• Authoritative – third party industry experts
• Current – company-generated research and surveys
• Visionary – focusing to the industry’s future and what’s next
However, there can be a disconnect between what sales and marketing view as effective.
Carpe Diem My Friends